1.618 φ Beauty Unearthed – The Golden Ratio Paperclip
2020年充满动荡，疫情、国家争端和自然灾害让我们与亲友疏离。无常令人沮丧，因此我们发起这个项目，提醒大家身边仍有无数美好事物。让我们在例行公事中稍作停歇，去探索世界。
1.618 φ 是一套金属回形针书签，将黄金比例视觉化。当你翻开书或素描本时，1.618 φ 便成为实用的工具，引导你的设计或艺术作品达到更美观的效果，就像相机中的三分法则网格有助于改善构图和平衡。
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2020 is a chaotic year, we are distant from our family and friends due to pandemic, national disputes and natural disasters. The impermanence makes us depressed, thus we would like to launch this project to recall everyone that there are still countless good things around us. Let’s take a break in our routine and explore the world.
1.618 φ is a set of metal paperclip l bookmark which visualize the Golden Ratio. Whenever you open up your book or Sketchbook, 1.618 φ becomes a handy tool that guides your designs or artworks to a more aesthetically-pleasing result, just like the Rule of Thirds grid in camera which helps improving the composition and balance of images.
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该项目通过日常文具巧妙诠释黄金比例，将抽象美学概念转化为触手可及的工具。设计上：
- 以金属回形针为载体，兼顾功能性与仪式感，适合创意工作者随手使用。
- 黄金比例的视觉化应用（如刻度或形状）直接辅助构图，类似相机网格线，降低了美学门槛。
- 材质选择金属，耐用且质感佳，符合长期使用需求。
- 从情感层面回应时代焦虑，赋予产品“发现美好”的叙事，增强用户共鸣。
可借鉴点：将复杂理论转化为简单工具，结合情感营销，提升产品附加值。