adidas × Parley for the Oceans Sneakers
阿迪达斯最新运动鞋的鞋面完全由回收的海洋塑料和非法深海刺网制成。这款原型鞋于周一在纽约联合国大会上亮相，展示了该合作项目即将推出的消费级海洋塑料产品。Adidas 全球品牌负责人 Eric Liedtke 和 Parley for the Oceans 创始人 Cyrill Gutsch 表示，这只是一个开始。
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adidas ‘ newest sneaker is a load of garbage—ocean garbage, that is. The sportswear giant has teamed up with Parley for the Oceans , a multidisciplinary band of “creators, thinkers and leaders” who want to make ocean debris a valuable material for the fashion industry, to create the world’s first shoe upper made entirely from reclaimed ocean plastic and illegal deep-sea gillnets. The prototype, which was unveiled at the General Assembly at the United Nations in New York City on Monday, offers a “first look” at the kind of consumer-ready ocean-plastic products the partnership has in store, according to Eric Liedtke, head of global brands at Adidas, and Cyrill Gutsch, founder of Parley for the Oceans.
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该设计将海洋废弃物转化为高性能鞋面，体现了循环经济理念。材料上，回收塑料和渔网经过加工成为轻质耐用的织物，减少了原生塑料的使用。工艺上，采用无缝合的编织技术，降低了生产能耗。体验上，鞋款兼具环保叙事与运动性能，消费者穿着时可传递环保态度。可借鉴点：- 将废弃物作为设计起点，而非事后补偿；- 与跨界组织合作，丰富设计语境；- 通过原型亮相联合国，提升项目公信力。