Aluminium Backpack from Solid Gray
Solid Gray 是设计师 Herman Lijmbach 与 Jasper de Leeuw 的创意结晶。他们相信创造新事物，打造创新产品，以与众不同超越当今标准——高度原创、高度实用，这就是他们所定义的“打破常规”。最初的 Solid Gray 背包超强且轻便，专为日常通勤的旅行者设计，采用形式与材料的创新结合。
其轻巧、坚固、耐用的硬壳由巧妙折叠的高科技聚合物板材制成，用料极少。设计目标简单明确：日复一日保护你随身携带的贵重物品。Solid Gray 产品在荷兰制造，使用寿命长，且多年使用后可回收。欢迎来到未来。
首批 Solid Gray 背包在一个月内售罄，线上线下媒体热潮引发。随后登上国家报纸及国际杂志，包括《Penthouse》、《Playstation Magazine》和《WIRED》。此后，Solid Gray 进入设计博物馆、书籍、活动、广告、电视节目、大片、音乐视频、歌剧等，影响力持续扩大。
Solid Gray 代表引人注目的产品，但远不止于此。得益于 50 多个国家热情客户的支持，它已发展为一个蓬勃的品牌，并不断扩展产品线。Solid Gray 相信与广泛合作伙伴的协同力量，从设计、科技到音乐、媒体、活动、艺术、时尚等，共同打破常规。他们乐于与新旧合作伙伴开展非比寻常的新项目。
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Solid Gray is the brainchild of the designers Herman Lijmbach and Jasper de Leeuw. We believe in creating new things. In innovative products that outshine today’s standards by being like nothing else. Highly original. Highly functional. It’s what we call breaking the ordinary. The original Solid Gray backpack is super strong and lightweight. It is made for demanding daily travellers, using an innovative combination of form and material.
Solid Gray’s light, strong and durable hardshell is made from a cleverly folded, hi-tech polymer sheet using a minimal amount of material. Solid Gray is designed with a simple goal in mind: to protect the valuable items you carry with you, day in day out. Solid Gray products are made in the Netherlands. They’re made to last a lifetime, but fit for recycling after years of service. Welcome to the future.
The first run of Solid Gray backpacks sold out within a month, sparked by a storm of on- and offline media coverage. This initial success was followed by appearances in national newspapers and international magazines including Penthouse, Playstation Magazine and WIRED. Since then Solid Gray has found it’s way into a design museum, books, events, advertising campaigns, TV shows, Blockbuster movies, music videos, opera… and the list continues to grow.
Solid Gray stands for eye-catching products. But, Solid Gray is so much more than meets the eye! Thanks to the support of enthousiastic customers in over 50 countries Solid Gray has developed into a thriving brand. Solid Gray continues to extend the brand with new additions to the collection.
At Solid Gray we believe in the strength of synergetic collaborations with a wide range of partners to increase mutual visibility. From design, to technology, to music, press, events, art, fashion and much more: we partner in breaking the ordinary.We enjoy setting up not-so-ordinary new projects with existing and new partners. If you would like to be a part of our story, let’s talk!
Furniture manufacturer for the residential sector, hotels and palaces
Solid Gray 背包的设计核心在于材料创新与极简工艺。其硬壳采用折叠的高科技聚合物板材，以最少材料实现超轻、高强度与耐用性，这种制造思路在箱包领域具有颠覆性——用结构而非厚度来保证防护性能。
从零售或品牌体验角度看，Solid Gray 的成功不仅靠产品本身，更依赖叙事传播：从“打破常规”的品牌哲学，到快速售罄、媒体曝光、文化植入（博物馆、电影、歌剧），构建了完整的品牌故事链。这为零售空间设计提供启示：产品陈列需配合故事化场景，强化“未来感”与“原创性”的视觉语言。
可借鉴点：
- 材料展示区：用开放式结构展示聚合物板材的折叠工艺，让顾客直观感受“轻与强”的对比。
- 品牌墙：以时间线或合作案例（媒体、电影、博物馆）呈现品牌传播轨迹，增强信任感。
- 互动体验：设置承重测试或材料触感区，将“超强且轻”的功能转化为可感知的体验。
- 色彩与灯光：采用冷色调（银灰、白）与聚焦照明，突出产品的科技感与精密感。
整体而言，Solid Gray 案例证明：在零售中，产品本身是起点，而围绕它的叙事、传播与体验设计才是品牌溢价的关键。