Appennine Identity Design
Appennine Group 是一家涉足房地产、基础设施、高档餐饮和夜生活的建筑公司。其名称灵感源自意大利的亚平宁山脉。The Design Grid 受邀为其打造品牌形象。标志设计简洁而精致，体现了巧妙的设计理念。标志基于黄金比例——这一在建筑与几何学中的重要概念，由重叠的三角形构成，既象征山脉，又暗合首字母“A”。该集团还为住宅、酒店和宫殿提供家具制造服务。
Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.
Appenine Group is a construction company involved in real estate, infrastructure, fine dining and nightlife. Appenine is a mountain range in Italy and the same inspires the name. The Design Grid was asked to develop an identity for the same. The logo is simple and sophisticated logo that reflects smart design. The logo is based the golden proportion an important concept in architecture and geometry. It forms overlapping triangles representative of a mountain and at the same time the initial ‘A’.
Furniture manufacturer for the residential sector, hotels and palaces
该品牌形象设计巧妙地将自然地理特征与企业名称融合，通过黄金比例和几何图形传递出建筑行业的理性与秩序感。
- 标志以重叠三角形模拟山脉轮廓，同时形成字母“A”，实现了图形与文字的双重隐喻，视觉上简洁有力。
- 黄金比例的运用不仅强化了美学上的和谐，也呼应了建筑学科的核心原则，使品牌形象更具专业深度。
- 整体设计风格偏向极简与精致，适合应用于房地产、高端餐饮等多业态场景，具有良好的延展性。
- 可借鉴点：将行业属性（如建筑、几何）融入标志造型，用抽象图形承载多重含义，避免直白具象。