100 Colors to Christmas
红、绿、银、金——圣诞节的常见色调在Emmanuelle Moureaux的“100种颜色”系列最新装置中被彻底打破。装置位于表参道之丘购物中心的中庭，跨越多个楼层，首次将照明融入100种颜色的沉浸式纸艺造型中。
为庆祝节日，一系列折叠纸灯笼在超过13米高的空间中飞扬，形成一片五彩斑斓的森林，可从不同楼层欣赏。驯鹿和节日祝福隐藏在灯笼之间——这是Moureaux邀请探索、吸引注意力的惯用手法。
底部是一个巨大的冷蓝色纸圣诞树，周围聚集着微型“树”从空间倾泻而下。这片抽象森林与典型的购物中心圣诞仙境形成鲜明对比，唤起冬日假期的喜悦，同时带有亚洲灯节般的熟悉感。
每半小时，装置会呈现约三分钟的特别灯光秀，色彩、音乐与灯光共舞，令表参道之丘的游客着迷。美丽设计结合动态表演，营造出沉浸而振奋的展示效果。
在当今时代，品牌必须创造影响力以保持相关性——超越纯粹产品，提供体验和 spectacle。该装置忠实于这一零售设计趋势，也是关于实体空间如何以线上无法提供的体验吸引圣诞购物者和游客的讨论的一部分。
Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.
Red, green, silver and gold – Christmas steps out of this limited palette with the latest installation in Emmanuelle Moureaux’s 100 Colors series. Located in the atrium of shopping centre Omotesando Hills and spanning multiple storeys, Moureaux incorporates illumination in 100 Colors – immersive works involving paper shapes in 100 colours – for the first time.
In celebration of the festive season, a series of folded paper lanterns sweep through the space of over 13 metres in height, making a colourful forest you can admire from different levels. Reindeer and holiday wishes are hidden amongst the lanterns – a favourite way of Moureaux’s to invite exploration and keep our attention.
At the base is a large cool-blue paper Christmas tree with miniature ‘trees’ cascading down the space in a congregation around it. The abstract forest is a welcome departure from the typical shopping-centre Christmas wonderland, evoking the joy of the winter holidays in a fashion that feels familiar in the context of Asia’s lantern festivals.
Every half-hour, the installation mesmerizes Omotesando Hills visitors with a special light show for about three minutes, in a dance of colours, music and light. The combination of a beautiful design and dynamic performance results in an immersive and exhilarating display.
It’s a fact that brands must create an impact to stay relevant in this day and age – transcending mere product to provide an experience and a spectacle. The installation stays true to this trend in retail design, as part of the growing discourse around how a physical space can still entice Christmas shoppers and visitors with an experience that isn’t available online.
https://www.frameweb.com/news/emmanuelle-moureaux-presents-100-colors-to-christmas
Furniture manufacturer for the residential sector, hotels and palaces
该装置是Emmanuelle Moureaux“100种颜色”系列的延伸，首次将照明引入其标志性的纸艺造型，实现了色彩与光的动态融合。空间策略上，装置利用中庭的垂直高度，从地面到顶层形成连续的视觉焦点，引导顾客在不同楼层驻足观赏，有效激活了购物中心的公共空间。
材质与工艺方面，折叠纸灯笼和纸树采用轻盈的纸张，便于悬挂和塑形，同时透光性好，配合LED照明可实现丰富的色彩变化。这种低成本、高视觉冲击力的材料选择值得借鉴，尤其适用于临时性装置。
动线与体验设计巧妙：驯鹿和祝福语隐藏于灯笼中，鼓励顾客近距离探索，延长停留时间；每半小时的灯光秀则制造了仪式感，吸引人群聚集，形成社交热点。这种“探索+表演”的双重体验模式，既满足了个人好奇心，也创造了集体记忆。
从零售设计角度看，该装置证明了实体空间可通过艺术化、季节性的沉浸体验与线上购物形成差异化。其可借鉴点包括：- 使用模块化、易安装的纸艺结构，降低物流与搭建成本；- 通过色彩渐变和隐藏元素增加互动性；- 利用定时灯光秀制造“事件感”，提升社交媒体传播潜力。