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Accor Hotels: A Sound Jacuzzi

雅高酒店:声波按摩浴缸
巴黎,法国 · Paris, France  |  W&cie & ateliergh  |  2016-07-24
中文转述 · CN

在首届Viva Technology博览会中,ateliergh与W&Cie、RevolutionR机构合作,在雅高酒店展位内打造了一个沉浸式视听休息室——“声波按摩浴缸”。这一感官体验空间让参观者得以放松身心,伴随着Roland和Tobias Cahen创作的美妙声音,享受如同按摩般的听觉体验,同时仰望头顶360°视频穹顶中流动的视觉宇宙。空间内设有六种情绪序列(Live、Swim、Eat、Dream、Work、Zen),在雅高集团“Feel Welcome”的理念下,为访客提供丰富的感官旅程。

English · EN

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As part of the first edition of Viva Technology Fair , the ateliergh designs in collaboration with W&Cie and RevolutionR agencies, a sound and visual immersive lounge in the heart of Accor Hotels booth: A Sound Jacuzzi. This sensory immersive experience offers visitors a relaxing space in which they can be massaged by the beautiful sound creations of Roland and Tobias Cahen while watching the animated visual universe of the 360° video canopy above them. A sequence of six moods (Live, Swim, Eat, Dream, Work, Zen) offering a rich sensory journey in the Feel Welcome spirit of Accor Hotels group.

Furniture manufacturer for the residential sector, hotels and palaces

设计总结 · Summary

该设计以「声音触觉化」为核心策略,将听觉刺激转化为身体按摩的隐喻,突破了传统展位仅注重视觉吸引的局限。材质与工艺上,360°视频穹顶和定制音效系统共同构建了一个全包裹的感官茧房,强调沉浸的深度而非广度。动线与体验方面,六种情绪序列引导访客逐步进入不同心理状态,形成节奏分明的叙事流,避免了单一体验的疲劳。灯光与色彩随情绪变化动态调整,与声音、影像同步,强化了多感官协同效应。可借鉴点在于:品牌空间不应只是产品陈列的容器,更应成为情绪与记忆的触发点。雅高通过将“欢迎”抽象为一系列感官事件,让品牌价值变得可感知、可体验,而非仅仅是口号。

Tags
沉浸式体验感官设计展览空间品牌体验声学设计