2018 DDS Exhibition Space
TOWOdesign 为 2018 年上海 Design Dream Show（DDS）设计了一个展览空间。DDS 是引领家具行业设计趋势的集群展，2018 年共有 23 家参展商参与。该项目聚焦于每个参展商视觉展示的公平性，以及展览整体主题形象与 23 家参展商个性之间的协调。如果整个展览的形象过于强烈，会削弱参展商的特点；反之，如果每个展位的个性过于突出，则会造成视觉混乱，无法传达整个展览的主题。
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TOWOdesign created an exhibition space for 2018 Design Dream Show (DDS) in Shanghai. DDS is a cluster exhibition that leads the design trend in the furniture industry, with 23 exhibitors taking part in the event in 2018. This project focused on fairness of visual display for each participating exhibitor, as well as the coordination between the overall thematic image of the exhibition and individuality of the 23 exhibitors. If the image of the whole exhibition was too strong, it would weaken the characteristics of exhibitors, while on the contrary, if the individuality of each exhibitor’s booth was too conspicuous, it would cause visual clutter and fail to convey the theme of the whole exhibition.
Furniture manufacturer for the residential sector, hotels and palaces
该设计通过统一的木构语言和中性色调，在整体性与个性之间找到平衡。主要采用胶合板、白色乳胶漆、废弃木板和旧家具，既体现可持续理念，又降低视觉干扰。空间布局上，通过模块化系统和开放动线，确保每个展位获得均等的展示机会，同时引导观众自然流动。灯光设计以均匀的顶光为主，避免局部过亮或过暗，强化公平性。可借鉴点： - 集群展览中，使用统一的材质和结构框架（如木构）来整合多个展商，同时允许内部微调以保留个性。 - 废弃材料的再利用不仅环保，还能创造独特的肌理和故事性。 - 动线规划应避免过于明确的主次，采用环形或网格状布局，确保每个展位均被覆盖。