4F Olympic Pavilion





























在韩国平昌冬奥会上,波兰运动员将连续第五次身穿4F品牌设计的队服。在奥运会开幕前,这些奥运系列已在全球最大体育展会——2018年慕尼黑ISPO上亮相,展台由mode:lina™工作室的建筑师设计。
除了波兰队,4F还为希腊、克罗地亚、拉脱维亚、马其顿和塞尔维亚代表团准备了2018年冬奥装备。mode:lina的设计师以山脉为灵感,将简洁的造型作为展馆设计的核心。他们的目标是创造一个参照点,在展会地图上清晰可辨,如同高山上的庇护所一样独特。
主展示区位于一座受现代山地庇护所启发的结构中,由两个带有标志性坡屋顶的小屋组成。外立面覆盖着深色木材,常见于传统山地建筑;内部墙面则采用松木胶合板,营造温暖感。较大的小屋陈列服装系列,较小的则转变为休息区,类似山地庇护所的内部。小屋被抬高半米,周围环绕金属护栏,如同山间小径。设计师将旗舰奥运系列放置在一个独立的碟形结构中,该造型参考了1974年在卡尔科诺舍山斯涅日卡峰建造的未来主义气象站。
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In the South Korean Pyeongchang, Polish athletes competing for Olympic medals will wear outfits designed by 4F, for the fifth time in a row. But before the Games begin, those Olympic collections have been presented at world’s biggest sport fair –ISPO Munich 2018, where they were on display at a stand designed by architects from mode:lina™ studio.
Polish outfits are not the only Olympic collection by4F! This Polish brand have also prepared 2018 Winter Olympics gear for the teams representing Greece, Croatia, Latvia, Macedonia and Serbia. mode:lina™ designers were inspired by the mountains. Their simple form played the main part during the design process of the pavilion. The designers’ aim was to create a reference point, easily seen on the map of the fair hall, as distinctive as shelters high up in the mountains.
The main display was located in a construction inspired by modern mountain shelters. It consists of two joints cabins with characteristic sloped roofs. Its façade was covered with dark wood, often seen in traditional mountain architecture. The interior walls were, in contrast, lined with pine plywood, which gave it a feeling of warmth. The actual outfit collection is housed in the bigger cabin, while the smaller one was turned into a chill out area, similar to the interiors of mountain shelters. The cabins were raised by half a metre and surrounded by metal barriers, just like on a mountain trail. The designers put the flagship Olympic 4F collections in a separate saucer-shaped construction. It refers to a futuristic Meteorological Station built in 1974 at Śnieżka in the Karkonosze Mountains.
Designed by mode:lina Project team: Paweł Garus, Jerzy Woźniak, Kinga Kin, Anna Kazecka Photography by Patryk Lewiński
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空间策略:mode:lina通过两个坡顶小屋和碟形展台,将展位划分为展示、休息和旗舰产品三个区域,既呼应了山地地形,又实现了功能分区。抬高半米的小屋和金属护栏强化了“登山”体验,引导参观者从外部“山径”进入内部“庇护所”。
材质与工艺:深色木外墙与浅色松木内墙形成鲜明对比,前者传达传统与坚固,后者带来温暖与亲和。这种内外材质转换巧妙地模拟了从山野到室内的过渡。碟形结构采用现代材料,与木屋形成新旧对话,突出旗舰产品的创新性。
动线与体验:参观者首先被醒目的坡顶轮廓吸引,然后沿“山径”进入小屋,动线由外而内、由开放到围合。休息区模拟山地庇护所,提供了停留与社交的空间,延长了参观时间。旗舰产品区独立于主展台,成为视觉焦点,引导人流汇聚。
可借鉴点:- 用建筑语言(如坡屋顶、抬高地面)而非平面装饰来传达品牌故事;- 通过材质对比(深木/浅木、传统/现代)营造层次感;- 在展会环境中创造“目的地”式的标志性构筑物,增强辨识度。