Nutrilite Brand Experience Center
纽崔莱创立于1934年，近一个世纪以来，始终致力于鼓励人们追求均衡营养与健康生活方式。经过90多年的发展，纽崔莱迎来了新的起点，其上海AEC（安利体验馆）也进行了全面升级。Cityinno团队受托对纽崔莱品牌体验中心进行升级改造，将空间与健康解决方案平台的关系提升至新高度，使其成为真正的纽崔莱品牌体验区，并辅以休闲、交流、活动和拍摄等功能。在建筑整体固定框架和约束下，团队需要从品牌丰富的素材中提取语境，重新设计体验模块。
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Nutrilite was founded in 1934. For nearly a century, Nutrilite has been committed to encouraging people to pursue a balanced nutrition and healthy lifestyle.After more than 90 years of development, Nutrilite has reached a new starting, and the AEC Shanghai has undergone a comprehensive upgrade. Our Cityinno team has upgraded and created the Nutrilite brand experience center. We have elevated the relationship with the health solution platform to a higher level, making this area a true Nutrilite brand experience zone, supplemented by functions such as leisure, communication, activities, and photo shooting. Under the overall fixed framework and constraints of the building, we need to extract context from the brand’s rich materials and redesign the experience module.
Furniture manufacturer for the residential sector, hotels and palaces
本案的核心挑战在于如何在既有建筑框架内，将品牌近百年的历史资产转化为可感知的体验。Cityinno的策略并非单纯展示，而是通过场景化叙事，将「营养」与「健康」抽象概念具象化。空间布局上，体验区被划分为多个主题模块，如品牌溯源、产品互动、生活方式展示等，每个模块都采用不同的材质与色彩来区分氛围：历史区用暖木色与老照片营造怀旧感，互动区则以白色与镜面材质突出科技感。动线设计上，访客从入口的「种子」元素装置开始，逐步深入品牌故事，最后在休闲区完成体验闭环。灯光方面，重点区域采用点状照明聚焦展品，而通道则用线性灯带引导视线，避免眩光。可借鉴点：
- 利用「固定框架」作为设计约束，反而催生出模块化的灵活解决方案；
- 品牌历史不是文本，而是通过材质（如木质、金属）、色彩（暖色到冷色渐变）和互动装置（如可触摸的谷物样本）来传达；
- 功能复合化：将品牌展示与社交、活动、拍摄结合，延长停留时间。