A New Smart Future
九牧厨卫在2021年上海厨卫展上的展位，传递出疫情后焕然一新的能量感。设计以“微笑梦想未来”为核心视觉，营造了一个以人为本、充满活力的环境——暖色调与圆润造型贯穿始终，传统中国元素与都市科技感交融，塑造出全新的品牌形象。
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A New Smart Future. Jomoo at Kitchen and Bath China 2021
The stand impresses a feeling of renovated energy after Covid time, a period that marked new awareness for local cultures and increasing belief in technology for a better human life. This feeling is delivered by the stand design and its key visual “dreaming the future with a smile”. To enhance it, we designed a human centric lively environment – filled with warm colors and rounded shapes – where elements recalling traditional China mix with urban tech suggestions to create a new original image.
Furniture manufacturer for the residential sector, hotels and palaces
展位设计巧妙回应了后疫情时代人们对科技与本土文化的双重关注。空间策略上，通过“微笑”符号建立情感联结，将品牌从功能导向提升至情感体验层面。材质与工艺方面，圆润的造型与暖色材料（如木质、织物）削弱了科技产品的冰冷感，同时融入中国传统元素（如屏风、窗格）作为文化锚点。动线设计流畅，引导访客逐步体验产品，而非一次性展示。灯光以柔和的环境光为主，局部用聚光灯突出展品，营造温馨而聚焦的视觉层次。可借鉴点：在科技类展位中优先考虑人性化尺度，用文化元素增强品牌辨识度，避免过度依赖冷色调与直线条。