360° Smart Performance Booth for ROY ROBSON
2017年12月5日，bontempo cubics + circles GmbH & Co. KG 从超过5000份参赛作品中脱颖而出，荣获2018年德国设计奖“优秀传播设计-展会与展览”类别大奖。该展位为生活方式品牌 ROY ROBSON 于2017年1月在柏林 Panorama 展会打造，被评审团称赞为“视觉上令人印象深刻”。展位以三维方式诠释 ROY ROBSON 的品牌 DNA，因其现代手法和全方位体验而获得特别表彰。
bontempo 集团凭借其创意部门 bontempo cubics + circles 首次参加德国设计奖。该机构认为，其开创性工作在于精确实现了一个融合产品与品牌的空间。创新照明反射与材料的互动，以及真实店铺装修模块的使用，为展会沟通设立了新标准。德国设计奖成立于2012年，是全球最受赞誉的设计竞赛之一，其声誉远超行业专业圈。
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Hamburg on 05 December 2017. bontempo cubics + circles GmbH & Co. KG was selected among more than 5,000 submissions and awarded the German Design Award 2018 in the category Excellent Communication Design, Fairs & Exhibitions. The trade fair booth design for the life style brand ROY ROBSON at Panorama in Berlin in January 2017 has been described as visually impressive in a recent statement made by the jury. The three dimensional interpretation of the ROY ROBSON brand DNA received special commendation for its modern approach and all-embracing experience.
The bontempo group, with its creative division bontempo cubics + circles, entered the German Design Awards for the first time this year. The agency sees the decisive factor in its pioneering work for ROY ROBSON with a precise realisation of a space that represents a symbiosis of a product and a brand. The interaction of innovative lighting reflexes and materials as well as the use of genuine shopfitting modules have set new standards for trade fair communication. The German Design Awards was established in 2012 and is among the most acclaimed design competitions worldwide. Its solid reputation goes far beyond specialist circles of the industry.
Design: bontempo cubics + circles Photography: Martin Diepold / Grand Visions
Furniture manufacturer for the residential sector, hotels and palaces
ROY ROBSON 展位的核心策略是“品牌DNA的三维转译”，将家具制造商的住宅与酒店基因转化为沉浸式体验空间。
- 空间策略：采用360°全景布局，打破传统展位的前后分区，使参观者从任何角度都能感受到品牌完整性。
- 材质与工艺：真实店铺装修模块（genuine shopfitting modules）的运用，模糊了展位与永久零售空间的界限，强调可复用的商业价值。
- 灯光与色彩：创新照明反射（innovative lighting reflexes）与材料互动，营造戏剧性氛围，同时突出产品细节。
- 可借鉴点：展位不仅展示产品，更通过空间叙事传递品牌哲学，适合高端生活方式品牌在展会中建立深度认知。评审团特别强调其“现代手法”与“全方位体验”，证明体验设计在B2B展会中的竞争力。