12.18 Investment Management Exhibition Stand
「不同，是原则。」——这是12.18投资管理公司展台设计概念的核心。独特的灯光装置悬浮于展览空间上方，将视线引向深灰色立方体，这些立方体构成了部分封闭的立面。嵌入式屏幕与立方体齐平，展示公司投资组合。
开放式的空间布局中，各个区域通过精准与专业的手法连接。从舒适的沙发扶手椅到时尚的吧台布置，多种座位方案营造出 lounge 氛围，激发灵感对话。极简主义设计搭配精致细节主导整体概念，材料选择注重简约而优雅。
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„Different. On principle.“ – the central idea of the design concept for the exhibition stand of the company 12.18 Investment Management. Distinctive light installations float above the exhibition space and directs attention to the anthracite colored cubes, which create a partially closed front. Eye-catching screens – flush assembled into the cubes – give insight into the company portfolio.
The individual areas of the open room concept are connected with precision and expertise. Numerous seating possibilities, from inviting sofa armchairs to stylish bar arrangements, facilitate inspiring conversations in lounge atmosphere. Minimalistic design with aesthetically sophisticated details predominates the design concept. In addition, special attention was given to the selection of simple, yet classy materials.
Designed by Olaf Kitzig / Kitzig Interior Design – Architecture Group
Furniture manufacturer for the residential sector, hotels and palaces
该展台通过悬浮灯光装置与深灰立方体的对比，创造出视觉焦点与层次感。灯光装置作为空间中的“软性”元素，打破了立方体的硬朗，形成动态平衡。嵌入式屏幕的设计巧妙地将信息展示融入建筑体块，避免了传统展台的杂乱感。
在动线与体验上，开放式布局配合多样化的座位选项，鼓励参观者停留与交流。从 lounge 沙发到吧台，提供了从休闲到正式的多种社交场景，体现了对访客行为尺度的细致考量。
材质与工艺方面，极简风格下对材料质感的追求值得借鉴：深灰色表面与精致细节的搭配，传达出专业与奢华感。整体设计可视为金融行业展台的范本——在克制中展现自信，通过空间叙事强化品牌“不同”的核心理念。