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1.3.5_c Store

1.3.5_c 香氛店
阿姆斯特丹运河区,荷兰 · Amsterdam Canal District, Netherlands  |  Carbon Studio  |  2025-10-15
中文转述 · CN

在阿姆斯特丹风景如画的运河区巷道迷宫中,新开业的 1.3.5_c(发音:one-three-five-c)是一处嗅觉宝藏的庇护所。它坐落于一栋 1930 年代的红砖建筑内,由建筑师 Henk van Kempen(1899-1984)设计,最初是一家烟草公司的办公室,后来成为著名珠宝设计师 Hans Appenzeller 的精品店。如今,底层经过显著的设计主导改造,容纳了 PANTOMIME 香水和 ZENOLOGY 香氛及化妆品两大品牌,均由资深香氛专家 Jeroen Oude Sogtoen 共同创立。1.3.5_c 零售空间由阿姆斯特丹室内设计事务所 Carbon Studio 操刀,店内划分出两个截然不同的空间。首先是“大堂”(The Lobby),一个高挑明亮、完全献给 ZENOLOGY 系列的空间,致敬其酒店业根源。环境低调而诱人,表面覆盖烤漆橡木,搭配白墙和水磨石瓷砖。中央是一个坚固的方形软垫长椅,配以圆形靠背,两侧分别是嵌入式搁架单元和相邻的不锈钢搁架。呼应 ZENOLOGY 名称背后的哲学,大堂通过深思熟虑的材料调色板和沉浸式氛围,在自然与科学之间取得微妙平衡。除了 ZENOLOGY 的全系列家居、护肤和护发产品,架子上还陈列着身体护理和家居香氛。此外,1.3.5_c 的这一区域还提供精选的生活方式产品,从 Mariage Frères 的独家茶叶、FPM 的手工行李箱和配饰,到标志性《Holiday Magazine》的沉浸式旅行故事。

半掩在丝绒帘幕之后的是“后台”(Backstage),PANTOMIME 香水的领域在此展开。进入这间闺房风格的空间,购物者会发现一个展示着华丽百褶装饰的房间,但一侧覆盖着大型极简主义展示单元。一张粗野主义风格的橡木展示桌稳固地锚定空间,但其厚重感被一系列更精致的物品(如玻璃和陶瓷艺术品)所平衡。相同的水磨石瓷砖地板将两个截然不同的空间联系起来。毋庸置疑,凭借其设计主导的场所和精心策划的商品,1.3.5_c 旨在提供超越传统零售疗愈的体验。店铺将定期轮换展出精选艺术品、古董、设计品、稀有书籍、摄影作品和独家生活方式产品,不仅与精明的消费者产生共鸣,也提升他们的购物体验。

English · EN

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Nestled in the maze of alleyways of Amsterdam‘s picturesque Canal District, newly opened 1.3.5_c (pron.: one-three-five-c) is a sanctuary of olfactive treasures. Occupying the premises of a listed 1930s red brick building by architect Henk van Kempen (1899-1984) – mind you, the building initially housed the offices of a tobacco firm, but later housed the boutique of renowned jewellery designer Hans Appenzeller – the ground floor has seen a remarkable design-led transformation to accommodate the collections of PANTOMIME perfumes and ZENOLOGY fragrances and cosmetics, two brands co-founded by seasoned fragrance professional Jeroen Oude Sogtoen. The 1.3.5_c retail space is designed by Amsterdam-based interior design practice Carbon Studio, which defines two distinct spaces within the store. First, there’s The Lobby, a lofty, light-filled space dedicated entirely to the ZENOLOGY collection, and which pays homage to its roots in hospitality.

Understated yet inviting, the setting sees surfaces clad in lacquered oak paired with whitewashed walls and terrazzo tiles. Taking centre stage is a robust, square cushioned bench with circular backrest and flanked by a recessed shelving unit and an adjacent equivalent in stainless steel. Echoing the philosophy behind the ZENOLOGY name, The Lobby strikes a delicate balance between nature and science through its thoughtful material palette and immersive ambiance. Next to ZENOLOGY’s full collection of home, skin, and hair care, the shelves see body skincare and home fragrances. Additionally, this section of the 1.3.5_c store presents curated lifestyle offerings, ranging from the exclusive teas of Mariage Frères, to handcrafted suitcases by FPM and accessories, as well as immersive travel stories from the iconic Holiday Magazine.

And then, semi-concealed behind a draped velvet curtain is Backstage, the domain of PANTOMIME fragrances unfolds. Upon entering the boudoir-inspired space, shoppers find themselves in a room that actually flaunts, and quite theatrically so, full pleated splendour, but one that’s overlaid on one side by a sizeable minimalist display unit. A Brutalist oak display table may firmly anchor the setting, but its chunkiness is balanced out by a range of more delicate objects, such as glass and ceramic artworks. Similar terrazzo tile flooring ties in the two distinctly designed spaces. Needless to say, that given its design-led premises and tightly curated merchandise, 1.3.5_c aims to offer more than traditional retail therapy. The store will feature a tightly curated, rotating selection of artworks, vintage objects, design pieces, rare books, photography and exclusive lifestyle products which not only resonate with a savvy demographic, but also elevate their shopping experience. © superfuture

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设计总结 · Summary

1.3.5_c 的设计通过空间叙事与材质对比,成功塑造了两个具有强烈品牌个性的零售环境,展现了设计如何服务于品牌差异化。

  • 空间策略:将店铺明确划分为“大堂”和“后台”两个区域,分别对应 ZENOLOGY 和 PANTOMIME 品牌。这种分区不仅区分了产品线,更通过不同的氛围营造(明亮开放 vs. 私密戏剧化)引导顾客体验不同的品牌故事,实现了空间即营销。
  • 材质与工艺:大堂采用烤漆橡木、白墙和水磨石,传递自然与科学的平衡感;后台则运用丝绒帘幕、百褶装饰和粗野主义橡木桌,营造戏剧性与质感对比。水磨石地板作为统一元素贯穿两区,保持了整体性。
  • 动线与体验:从明亮的“大堂”到半隐藏的“后台”需要穿过帘幕,这一动线设计制造了探索的仪式感,增强了发现惊喜的体验。后台的百褶墙面与大型展示单元并置,形成视觉张力,鼓励顾客驻足细赏。
  • 可借鉴点:1.3.5_c 证明,即使在同一空间内,通过设计语言(如材料、光线、家具风格)的强烈差异化,也能清晰传达多品牌或产品线的独特定位。同时,精选的生活方式产品(如茶叶、行李箱)和艺术品的加入,提升了店铺的文化调性,使其超越单纯零售,成为目的地。
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香氛零售空间叙事材质对比荷兰设计品牌体验