14 oz. Store
14 oz. 是颇具影响力的 Bread & Butter 贸易展的零售延伸，首家店位于柏林米特区，凭借其精明的团队和顶级选品，吸引了柏林乃至更远地区的顾客。四年后，品牌在标志性的选帝侯大街上开设了第二家门店。
新店位于 Haus Cumberland 底层，这座宏伟建筑由建筑师 Robert Leibnitz 设计于20世纪初，原本是一家高档酒店，600平方米的空间依然保留着当年的恢弘气势。室内部分被拆除，原始元素与精心挑选的家具相得益彰，其中一座带有二楼回廊的古董图书馆尤为引人注目。裸露的砖墙为空间增添了粗犷感，毕竟牛仔布是 14 oz. 的主要商品。男女装分区陈列着众多当代明星品牌，如 Denham、Red Wing、Nigel Cabourn、Woolrich 和 Mackintosh。
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14 oz. in the mitte district is the retail extension of the influential Bread & Butter trade show. And with such a savvy and well-connected team behind it, the store’s offerings are top-notch, pulling shoppers from Berlin and far beyond to its doorstep. Four years on, a second store has been launched across town on the iconic Kurfürstendamm.
Located on the ground floor of Haus Cumberland, a monumental early 20th century structure by architect Robert Leibnitz, the store measures a very spacious 600 sqm. [6,458 sq.ft]. originally an upscale hotel, the grandeur is very much evident through the store’s sheer voluminous measurements.
The retail space has been partially gutted and certain authentic elements have been matched with carefully sourced furnishings, one of them being a striking an antique library with a first floor gallery. Swathes of bare bricks give the interior something edgy, after all denim is makes up a large proportion of 14 oz.’s merchandise. And speaking of which, the separate men’s and women’s sections feature an abundance of contemporary trophy brands, including Denham, Red Wing, Nigel Cabourn, Woolrich and Mackintosh.
http://superfuture.com/supernews/berlin-14-oz-store-opening
Furniture manufacturer for the residential sector, hotels and palaces
14 oz. 柏林新店的设计策略核心在于『新旧共生』：在保留建筑历史底蕴的同时，通过精心挑选的家具和裸露砖墙等元素，营造出与牛仔布气质相符的粗犷感。空间策略上，600平方米的宏大尺度被转化为一种沉浸式体验，而非简单的商品陈列场。古董图书馆与二楼回廊不仅是视觉焦点，更创造了垂直方向的动线层次，引导顾客探索。材质与工艺方面，原始砖墙与精致家具形成强烈对比，呼应了牛仔布这一核心品类——既有原始粗粝的质感，又有精工细作的细节。灯光设计虽未详述，但从空间照度推测，应是以环境光为主，局部重点照明突出商品。可借鉴点包括：
- 利用建筑原有特色（如高挑空、历史元素）制造空间叙事，而非完全抹去痕迹。
- 通过家具而非硬装来划分区域，保持空间的灵活性和通透感。
- 将品牌品类（如牛仔）的材质语言转化为空间材质语言（如裸砖），实现品牌与空间的一致性。