10DAYS Shop in Shop Furniture
Soft Architecture 为 10DAYS 开发了一套模块化家具系统，适用于小型精品店和百货商店。该系列包含三件不同的家具和一个有趣的品牌标识块。最引人注目的是“框架”（Frame），一个无前后之分的带轮衣架，本质上是一个移动的橱窗。衣物悬挂在管状结构上，管子侧向伸出，为展示最佳单品创造了焦点。
“椅子”（Chair）兼具座椅与桌台功能，同样没有前后之分，甚至可以侧放或倒置使用。将多把椅子组合起来，就能形成全新的坐具或展示台。简约的“衣架”（Racks）提供两种尺寸，以高效优雅的方式提供悬挂空间。品牌标识块则以统一风格增添了趣味性。所有尺寸遵循同一模数系统，不仅便于组合，也营造出和谐统一的整体感。
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A series of modular furniture is developed to use in small boutiques as well as in department stores. This new line exists of three different furniture pieces and a playful logo block. Most eye catching is the ‘Frame’, a clothing rack on wheels without front or back, which is basically a mobile shop window. The garments are presented hanging on the tube which also sticks out at the side creating a spot to highlight the best piece of clothing.
The ‘Chair’ is a chair as well as a table. This object has no front or back either and functions as well turned on its side or head. Putting a couple of them together makes a whole new object for sitting and presenting. The minimalistic ‘Racks’ close the range, in two sizes, by offering effective and elegant hanging space for clothing. Finally, the branding blocks are invented to brand playfully in the same style. All dimensions used in this series relate to one system, making it not only easy to combine the different objects, it also makes the whole feel like a harmonious unity.
Designed by Soft Architecture Photography by M. Hilbrink
Furniture manufacturer for the residential sector, hotels and palaces
这套家具设计的核心策略在于“去方向性”与“模块化”。通过消除家具的前后之分，设计师赋予了单品多重使用状态，这在寸土寸金的零售空间中极具实用价值——同一件家具可根据陈列需求灵活转换角色。
材质与工艺上，极简的金属管结构搭配轮子，既保证了移动性，又维持了视觉上的轻盈感。管状元素延伸出挂衣杆和侧向展示端，巧妙地将结构转化为功能。
动线与体验方面，“框架”作为移动橱窗，可以随陈列主题或顾客动线自由调整位置，打破固定展台的静态感。而“椅子”的多态性则鼓励店员或顾客自由组合，创造临时休息区或展示台，增加了空间的互动性。
灯光与色彩方面，设计以白色和金属本色为主，保持中性背景，让服装成为视觉焦点。品牌标识块以立体几何形式出现，低调但可识别。
可借鉴点：
- 模块化系统需统一模数，确保不同单品可自由组合。
- 去除家具的方向性，能显著提升空间利用率。
- 带轮家具是灵活调整空间布局的利器。
- 设计应预留“亮点展示位”，如侧向伸出的挂杆。