1 WOR Flagship Store
中国零售业的进步不再仅体现在一线城市，越来越多地出现在全国各地的富裕地区。作为自1990年代起迅速崛起的金融和企业中心，深圳不断涌现新的零售、酒店和文化场所，这不仅彰显了其地位，也反映了上层人群生活方式的变迁。最近开业的1 WOR旗舰店，正是这个毗邻香港的繁荣城市快速转型的又一例证。
这家精品店是一个本土时尚商业平台的零售延伸，该平台将高端时尚品牌引入中国——全球最大的奢侈品市场。1 WOR位于深圳福田区蔡屋围的奢华购物天堂KK Mall，占据了一个适中的单元，室内设计由广州建筑事务所Domani操刀。有趣的是，室内设计灵感来自巴勃罗·毕加索1939年的画作《女人的头》，并由拉合尔艺术家Omar Arqil以3D形式诠释。Arqil的作品打破了逻辑有序的呈现理论，巧妙地玩弄形式、材质甚至纹理，构建了一个不同的现实。
空间的轮廓可能被用作室内设计的基础，但空间体验的核心是所谓的四色定理，它模糊了所有明显维度的感知。墙壁的颜色延伸到地板和天花板，创造出意想不到的平面，贯穿整个空间，而镜面天花板则复制了下方的干预。货架和主要道具提供了正交几何形状，由圆形、矩形和清晰的线条组成。
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The advancement of China‘s retail arena no longer manifests itself solely in its first tier cities, but more and more in affluent pockets elsewhere in the country. As a financial and corporate hub steeply on the rise since the 1990s, Shenzhen increasingly sees new venues in retail, hospitality, and in the cultural sector that signals both this stature and the changing lifestyle of its upper-crust demographic. The recent arrival of the sleek 1 WOR flagship store is another example of the rapid transformation of Hong Kong‘s neighbouring boomtown.
The boutique is the retail extension of a local fashion business platform that presents high-end fashion brands to China, the planet’s largest luxury market. The 1 WOR store occupies a modest unit at KK Mall, an upscale shopping haven in Shenzhen‘s financial district of Caiwuwei, featuring a nifty interior design by Guangzhou-based architecture practice Domani. Interestingly, the interior design takes cues from Pablo Picasso‘s painting Women’s head (1939) as interpreted in 3D by Lahore-based artist Omar Arqil. Defying the logical and orderly theory of present, Arqil’s artwork playfully juggles form, material and event texture to construct a different reality.
The outline of the space may have been used as the base of the interior design, but the spatial experience is anchored by the so-called four colour theorem which blurs the perception of all obvious dimensions. The wall colour extends onto the floor and ceiling, creating unexpected planes that pierce across the premises, while a mirrored ceiling duplicates the interventions below. Shelving and main prop provide an orthogonal geometry, composed by round, rectangular and distinct lines.
Designed by Domani Images © Domani
https://superfuture.com/2018/06/new-shops/shenzhen-1-wor-store-opening/
Furniture manufacturer for the residential sector, hotels and palaces
空间策略上，1 WOR旗舰店以艺术为切入点，将毕加索画作转化为三维空间，打破了传统零售空间的线性逻辑。Domani运用四色定理，通过色彩延伸至地板和天花板，模糊了墙壁、地面和顶面的界限，创造出连续流动的视觉体验，使小空间显得开阔且富有层次。
材质与工艺方面，镜面天花板的使用是点睛之笔，它不仅反射了地面的色彩和几何元素，还增强了空间的纵深感，让顾客产生沉浸感。正交几何的货架和道具（圆形、矩形、直线）与流动的色彩平面形成对比，既保持了功能性，又增添了艺术张力。
动线与体验上，空间虽小但路径清晰，色彩和镜面引导顾客自然穿行。可借鉴点在于：如何用有限的预算和面积，通过色彩和镜面等低成本手段，创造强烈的视觉冲击和记忆点。适合小型精品店或临时零售空间。