1460 Anniversary Campaign
从一双工作靴到「文化靴」—— Dr. Martens 的 1460 款靴子迎来 60 周年纪念。此次周年企划致敬品牌标志性的 Docs DNA，在多个大都市设计并实施了橱窗装置。装置运用粗犷的工业元素和简洁的 CI 色彩，将 Dr. Martens 的张扬个性展现到极致。
Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.
From working boot to »cult boot« – the success story of the Brand celebrates the 60th anniversary with its boot icon »1460«. The anniversary campaign is dedicated to the unmistakable Docs DNA. Window installations have been designed and implemented for several metropolises, playing with raw and industrial elements as well as the concise CI colours in order to highlight Dr. Martens’ extravagance to the maximum.
Furniture manufacturer for the residential sector, hotels and palaces
此次周年企划通过橱窗装置将品牌核心视觉语言转化为沉浸式空间体验。
- 材质与工艺：粗犷的工业元素（如金属、混凝土）与品牌经典黄色缝线、黑色皮革形成强烈对比，强化了「从工作靴到文化符号」的叙事。
- 色彩策略：CI 色彩（尤其是黄色和黑色）被放大使用，在视觉上极具冲击力，同时保持了品牌识别的一致性。
- 可借鉴点：品牌周年活动可聚焦单一 iconic 产品，通过极简而有力的视觉元素（材质+色彩）在零售空间中讲故事，而非依赖复杂图形或多媒体。