1888 Certified Butcher
1888 Certified 是一家位于悉尼邦迪海滩的高端肉铺兼家居用品店。店内陈列着木质砧板、编织袋、围裙和牛皮钱包，与各式肉品和即食餐点并列。店铺理念是“从农场到餐桌”，并践行“从头到尾”的完整利用。所有产品均可持续、道德饲养，并承载着深厚的家族历史——这些第四代农民至今仍在1888年最初建立的农场上耕作。
设计事务所 Morris Selvatico 受邀打造一个能唤起农场感觉而非照搬的空间。他们使用了回收的乡村木材和砖块，搭配低碳钢。手工上釉的白色光面瓷砖为调色板注入清新感，而手绘模板图形则将品牌与室内设计融为一体。
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1888 Certified is a gourmet butcher and homewares store located in the sunny suburb of Bondi Beach, Sydney. Timber chopping boards, woven bags, aprons and cowhide wallets sit along side various cuts of meats and ready to go meals. The concept of the store is about bringing “field to fork” with a complete head to tail approach. All the produce is sustainable and ethically raised with a great family history attached to it. These 4th generation farmers are still farming their original farming block which was first established in 1888!
Design firm Morris Selvatico was approached to design a space that evoked the feeling of the farm without being literal. Recycled rustic timber and bricks were used along side mild steel. Hand glazed white gloss tiles added a fresh injection to the palette while handpainted stenciled graphics tie the brand and interior together.
Photography: Ben Cole Design by Morris Selvatico
Furniture manufacturer for the residential sector, hotels and palaces
该设计通过材质和细节成功转化了“农场”的抽象概念，而非字面复制。回收木材和砖块带来粗犷的触感，与白色光面瓷砖的洁净形成对比，既呼应了肉铺的原始感，又保持了高端零售的精致度。低碳钢的工业元素进一步强化了质朴与现代的平衡。
手绘模板图形作为品牌视觉的核心，贯穿空间，将产品、陈列和标识无缝连接，形成统一的叙事。这种图形语言不仅具有装饰性，更在功能上引导顾客的视线和动线，从入口处的肉品展示逐步过渡到后方的家居用品区。
可借鉴之处：
- 材质混搭：粗糙与光滑、温暖与冷峻的对比，创造层次丰富的空间体验。
- 图形系统：手绘元素赋予品牌独特性，避免工业化复制感，同时强化“手工”和“传承”的故事。
- 动线规划：通过产品陈列的渐进式布局，引导顾客从生鲜肉品转向生活方式商品，延长停留时间并提升客单价。