100 Squared Store
自 2010 年 10 月在悉尼 Westfield 开业以来，100 Squared 已成为新兴设计师展示作品的首选平台，也是时尚前卫消费者的目的地。如今，品牌在墨尔本中央购物中心开设新店，并首次落地其全新设计概念，进一步强化了为新兴设计师提供展示机会的使命。
创始人 Justin Levy 表示：“目标是创造一个更当代、更前卫的空间，与品牌的独特性紧密相连，并突破零售设计的边界。从概念开发到建造只有 10 周时间，工期紧张，屋顶结构用了超过 4000 个螺母和螺栓才固定住！但我们对结果非常满意。”
设计灵感源自品牌名称“100 Squared”以及通过视觉解构空间来颠覆传统零售的理念。数百个方块、数百个想法、数百个创意在头顶流动。Innate Design 的 Greer 说：“这是一个屋顶，但远不止屋顶，它是一个层层叠叠的空间。它设定边界，又突破边界。感觉像是一个变化中的空间，一个流动的结构，邀请你去探索。”
Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.
Since launching in October 2010 at Westfield Sydney, 100 Squared has become the global stage of choice for aspiring and talented designers to offer their creations and the destination of choice for a fashion forward audience. 100 Squared has now launched a new site at Melbourne Central executing its new fitout design concept. Further enhancing its platform of delivering the emerging designer an opportunity to showcase their inspiring and interesting work.
Justin Levy, founder or 100 Squared said “The goal was to create a more contemporary and edgier space that strongly identified with the brand in its uniqueness and stretched the boundaries of retail design. With only 10 weeks for concept development and build it was a tight schedule and the roof structure took over 4,000 nuts and bolts to keep it together! But we are overwhelmingly happy with the result.”
Inspiration was drawn from the 100 Squared brand name and the notion of deconstructing traditional retail by de-constructing space in a visual way. With 100’s of squares, 100’s of thoughts, 100’s of ideas moving overhead. “It’s a roof but its more than a roof, it’s a space layered with spaces. Its sets boundaries and stretches boundaries. Felling like a space in change. A structure in fluctuation inviting you to investigate” says Greer from Innate Design.
Design: Aych / Innate Design Photography: Tom Blachford
Furniture manufacturer for the residential sector, hotels and palaces
100 Squared 墨尔本新店的核心设计策略是“解构零售”：通过将品牌名称中的“平方”概念转化为视觉语言，设计师用数百个悬浮的方块构建了一个动态的屋顶装置。这个装置不仅是空间的视觉焦点，更隐喻了品牌对传统零售边界的挑战——它既是结构，又是内容；既划分区域，又保持通透。
- 材质与工艺：屋顶结构采用螺栓连接的金属框架，超过 4000 个螺母和螺栓的运用不仅实现了快速装配（10 周工期），也强化了工业感和临时性，呼应“变化中的空间”这一理念。
- 动线与体验：悬浮方块创造了一种“探索性”的动线——顾客在方块下方穿行时，视角不断变化，每个角度都看到不同的组合。这种设计打破了常规零售空间的水平叙事，引入垂直维度的互动。
- 灯光与色彩：原文未详述，但推测灯光设计会强调方块装置的阴影和层次感，色彩上可能以黑白灰或品牌色为主，保持整体干净利落。
- 可借鉴点：对于快闪店或概念店，这种“模块化+可迭代”的屋顶系统具有高度适应性——品牌可以根据不同季节或主题更换方块的内容（如投影、产品展示），而无需重构整个空间。此外，将品牌名称直接转化为空间符号的做法，值得其他以数字或几何元素命名的品牌参考。