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24 Issey Miyake Store

24 Issey Miyake 概念店
涩谷 Parco 购物中心,东京 · Shibuya Parco, Tokyo  |  Nendo  |  2011-09-23
中文转述 · CN

以日本便利商店为灵感,24 Issey Miyake 门店以亲民价格、丰富色彩与快速更新的产品线著称。在涩谷 Parco 的新店中,团队希望为 Bilbao 手袋打造专属空间——这款包没有固定形态,而是随摆放方式自然成型。为此,设计摒弃了传统商店中坚硬、平坦、光滑的固定装置,转而采用细钢杆制成的可变高度支架,如草原上的草丛般散落店内,与包袋的模糊、不定形特征相呼应。货架与挂衣杆同样使用 24 Issey Miyake 门店统一的 7 毫米直径钢杆。这些装置以“点”而非“面”或“线”支撑,使包袋仿佛花朵在微风中飘浮,营造出花田般的错觉。

English · EN

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Based on the concept of the Japanese convenience store, 24 ISSEY MIYAKE shops combine inexpensive prices, a large variety of colours and frequent changes in product lineup. The Miyake team wanted a new design concept for the 24 Issey Miyake shop in Shibuya’s Parco shopping complex, which includes a store that specially features Miyake’s new Bilbao bag.

The Bilbao bag has no set form. Instead, it settles depending on how it is placed. To match the bag, we abandoned the standard hard, flat and smooth fixtures found in most shops, and created a set of variable-height fixtures made of thin steel rods that stand like a field of prairie grass in the shop, with a similar vague, undefined shape like the bag.

Shelving and hanger rods are also made of steel rods, in the 7 mm diametre common to all of the 24 Issey Miyake shop interiors. Supported by ‘points’, rather than by surfaces or lines, the bags seem to waft in the air like flowers in a light breeze, creating the illusion of a field of flowers in the store.

http://zhangweiysyn.blog.163.com/blog/static/7116441620112180200263/

Furniture manufacturer for the residential sector, hotels and palaces

设计总结 · Summary

Nendo 以“可变”与“轻盈”为核心,将 Bilbao 包袋的形态哲学转化为空间语言。细钢杆阵列不仅模糊了陈列与装置的界限,更通过“点支撑”实现了视觉上的悬浮感,呼应了包袋的非固定特性。材质上,7mm 钢杆的极简与统一性强化了品牌识别,同时降低了视觉干扰,让产品成为绝对焦点。动线方面,支架的随机排列打破了传统零售的线性布局,鼓励顾客在“草丛”间自由穿行,形成探索式体验。灯光设计上,自然光与顶部射灯的结合在钢杆间投下斑驳光影,进一步强化了“花田”的意象。这一设计可借鉴之处在于:- 用结构本身而非附加装饰传达产品特性;- 通过重复与变异创造沉浸式场景;- 以极小直径的金属杆实现视觉轻盈与结构稳定性的平衡。

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Nendo三宅一生零售设计装置艺术东京