24 Kilates Bangkok Store
在街头与艺术完美联姻、运动鞋与高级定制不再陌生的时代，智能零售环境无所不包，设计师面临着全新的命题。当被要求设计一家高端运动鞋精品店时，一个合理的起点或许是：我们最珍贵的物品该存放在何处？答案当然是保险箱。那换成金库呢？再镀上金色？何乐而不为？巴塞罗那的 External Reference Architects 为 24 Kilates 曼谷店打造了这样的概念——将这家多品牌集合店在亚洲的首家门店，设计成一个 38 平方米的抛光金库。
店内从地板到天花板，布满了可开合的金色阿鲁克邦（Alucobond）材质的保险柜和储物柜，其闪耀程度甚至能与装饰精美的泰国寺庙媲美。相邻的空间邀请顾客试穿心仪的“宝藏”。整个店铺由集装箱改造而成，是本地业主私宅的延伸。
建筑师 Carmelo Zappulla 表示，人们通过社交媒体发现这里后，纷纷涌向这个住宅区，探寻 24 Kilates 的独特之处。我不禁想象，一群热切的顾客在金色入口处排起长队，只为抢到那双限量版球鞋。难道不能在线购买吗？“也许可以，”Zappulla 说，“但人们来这家店是为了体验。”为什么这个词在我听来如此具有“零售 2016”的意味？
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In an age in which street and art make a perfectly believable marriage, in which sneakers are no longer strangers to the world of couture and anything goes in smart retail environments, designers face a new set of questions. When asked to do the interior of a high-end sneaker boutique, for instance, a legitimate point of departure might be: where do we save our most precious objects? The answer, of course, is a safe. How ’bout a vault? Clad in gold? Why not? The idea for 24 Kilates Bangkok is the brainchild of Barcelona-based External Reference Architects, which conceived the multi-brand’s first Asian store as a 38-sqmburnished coffer.
The merchandise is uber-cool as well, and 24 Kilates is clearly a reference to the precious metal so widely adored. Filling the shop from floor to ceiling are safes and lockers that can be opened or left closed, all agleam with gold-coloured Alucobond, rivalling even the most exquisitely decorated Thai temple. An adjacent space invites shoppers to try on the treasures of their choice. Made from containers, the shop is an extension of a local business owner’s private home.
Commenting on the location, architect Carmelo Zappulla – who worked on the project with Nacho Toribio and Chu Uroz – says that after discovering the place through social media, people flock to this residential neighbourhood to find out what 24 Kilates has to offer. With his explanation in mind, I can easily envision a queue of eager consumers at the entrance to the golden annexe, hoping to lay their hands on that coveted limited edition. Can’t they just buy online? “Possibly,” says Zappulla. “But people come to this store for the experience.” Why does that term sound so “retail 2016” to my ears?
Design and photography: External Reference Architects
http://www.frameweb.com/news/external-reference-architects-turns-trainers-into-treasures-in-bangkok
Furniture manufacturer for the residential sector, hotels and palaces
24 Kilates 曼谷店的设计核心在于将“珍贵”这一抽象概念转化为具象的空间叙事。设计师从“保险箱”这一日常物品出发，通过尺度放大（38 平方米的金库）、材质转换（金色 Alucobond 替代普通金属）和功能重组（储物柜同时作为陈列道具），创造出一个既符合高端运动鞋收藏属性、又充满戏剧性的零售场景。这种“物品-空间”的隐喻手法，让购物行为本身变成了一场寻宝游戏。
材质与工艺方面，金色 Alucobond 的使用是关键。这种铝复合板通常用于建筑外墙，但在此处被用于室内，其镜面般的光泽与冷峻的金属质感，既呼应了“金库”的奢华感，又避免了真金实料的沉重与昂贵。同时，可开合的柜门设计增加了互动性——顾客需要像打开保险箱一样去探索商品，这种“延迟满足”的体验强化了商品的稀缺价值。
动线与体验上，店铺采用“前店后试”的布局：前方是密集的保险柜阵列，后方则是相对开放的试穿区。这种由紧到松的空间节奏，模拟了“寻宝-验证”的心理流程。而集装箱作为建筑模块的运用，则暗示了品牌从线上到线下的“快闪”基因，与业主私宅的延伸形成了一种公私模糊的趣味性。
灯光与色彩方面，大面积的金色主导了视觉，但设计师通过冷色温的线性灯带进行平衡，避免了金色常见的俗艳感。保险柜的开启与闭合形成动态的光影变化，让空间在静态中保持活力。
可借鉴点：
- 用日常物品（保险箱）的尺度放大与材质升级，创造强记忆点的空间符号；
- 通过“隐藏-发现”的交互设计，延长顾客停留时间并提升购买仪式感；
- 在有限面积（38 ㎡）内，用垂直陈列（满墙柜体）最大化展示效率，同时保持视觉冲击力。